The commercial real estate industry is conventionally slow to adapt innovation. Many emerging trends are shaping the industry and gaining traction:
Adding intelligence to building operations management and increasing efficiency of buildings.
Opportunities to improve on the inefficient, compartmentalized construction processes that are unfavorable to the adoption of innovation in the building industry.
Industry organizations such as the US Department of Energy (DOE) and the US Green Building Council (USGBC) continue to be instrumental in laying the groundwork for responding to widespread demand for better, cheaper buildings.
Use of social media to effectively market, network and provide industry thought leadership.
An ever-growing menu of technical solutions exists for creating affordable efficient buildings.
The industry is under unprecedented pressure to respond to social, political, economical and environmental issues and not lag behind on innovative solutions.
Source: Tony Casalena, CCIM